Cold Power entered the new millennium with a fresh and modern new look, bringing to life the power of cold water washing with the visualisation of the ocean waves.

In addition, Cold Power Sensitive was launched for consumers with sensitive skin types.

Cold Power continues to refresh and improve its portfolio of laundry products.

In 2016, Cold Power Sensitive was relaunched with soothing almond milk fragrance.

In 2017, both the liquid and powder detergents were relaunched with new formulas that are now suitable for use in both front and top loader washing machines. In addition, all products are now phosphate free.